Public Relations: Strategies and Tactics
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.
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CHAPTER ONE The Challenge of Public Relations
Social and Religious Agencies
The Roots of Public Relations
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advertising agencies American American Cancer Society Association attitudes audience Bernays broadcast brochures Burson-Marsteller campaign Chapter client communication company's corporate counseling developed director discussed distributed editor effective employees ethical evaluation example executives film function groups Hill & Knowlton idea individual industry interest International interviews issues Ivy Lee Johnson & Johnson magazines major marketing marshmallow creme mass media material million newsletter newspaper opinion leaders organization percent political Potlatch president problem professional public affairs public opinion public relations department public relations firm public relations person Public relations personnel public relations practitioners public relations program public relations representative public relations staff published questions radio Regis McKenna releases reporters responsibility role shows social speaker speech sponsored films story survey telephone television tions trade trademark Tylenol videotape Wall Street Journal writing