Public Relations: Strategies and Tactics |
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Contents
FOREWORD | xix |
Visual Tactics | xxiv |
Public Affairs the Military and Politics | 27 |
Copyright | |
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activities advertising agencies American American Cancer Society Association audience Bernays broadcast brochures Burson-Marsteller campaign Chapter client communication company's corporate counseling developed director discussed distributed editor effective employees ethical evaluation example executives FIGURE film groups Hill & Knowlton idea individual industry interest International interviews issues Ivy Lee Johnson & Johnson magazines major marketing marshmallow creme mass media material ment million Nestlé newsletter newspaper opinion leaders organization percent photographs political Potlatch president problem professional public affairs public opinion public relations department public relations firm public relations person Public relations personnel public relations practitioners public relations program public relations representative public relations staff published radio Regis McKenna releases reporters role shows social speaker sponsored films story survey telephone television tions trade trademark Tylenol videotape Wall Street Journal writing