This title features the brand marketing strategies for products and services available only in the local areas of Japan. Each brand is created based on the unique identity for the local area, which attracts people's attention and subsequently contributes to the overall success of the brand recognition nationwide. This is a good reference not only for designers but also those who are involved in the brand marketing projects of various products/ services. Product-Food/Seasoning/Sweet/Liquor/Tea/Ceramic Ware/Clothing/Kimono; Shop- Hot Spring/Restaurant/Souvenir/ Confectionary/Liquor/Furniture; Company-Broadcasting Company/Football Club; Campaign-Festival/Tourism Local Government and Entity
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