地域ブランド戦略のデザイン: デザイン力で成功した全国各地のブランド特集

Front Cover
Pie Books, Dec 24, 2006 - Design - 219 pages
This title features the brand marketing strategies for products and services available only in the local areas of Japan. Each brand is created based on the unique identity for the local area, which attracts people's attention and subsequently contributes to the overall success of the brand recognition nationwide. This is a good reference not only for designers but also those who are involved in the brand marketing projects of various products/ services. Product-Food/Seasoning/Sweet/Liquor/Tea/Ceramic Ware/Clothing/Kimono; Shop- Hot Spring/Restaurant/Souvenir/ Confectionary/Liquor/Furniture; Company-Broadcasting Company/Football Club; Campaign-Festival/Tourism Local Government and Entity

What people are saying - Write a review

We haven't found any reviews in the usual places.

Bibliographic information