A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.
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The Trend to Open Innovation
01 What is Open Innovation?
02 What is Crowdsourcing?
03 Open Innovation Typology
04 The Importance of a Strategic Approach to Open Innovation
05 Start at the End
06 Institutionalizing Open Innovation
07 The Strategic Context for Open Innovation
How to overcome cognitive and psychological roadblocks
16 Building the Culture for Open Innovation and Crowdsourcing
17 Overcoming Resistance to OI
18 Managing Legal and IP Issues
19 Fast Open and Global The future of innovation
20 The Power of Open Collaboration in Connecting People
21 Common Mistakes and Stress Points
22 Attracting Open Innovation Partners Portals publicity and people
08 Leadership Issues and Challenges in the OI World
09 Motivating the Crowd to Participate in Your Innovation Initiative
10 How LG Electronics Is Transforming Itself into an Innovation Company
11 Bridging Open Innovation Gaps
12 Soft Skills for Open Innovation Success
Cocreation at Threadless
14 Introducing Open Innovation at Intuit
A novel approach for open innovation platforms
24 The Acceleration of Innovation
25 Envisioning the Future of Innovation
approach Arki behaviour best practices build business model business units challenges Chapter Chesbrough Clorox co-creation company’s confidentiality context corporate create creative crowd crowdsourcing initiative culture customers defined employees engage ensure evaluation example experts external innovation external partners Facebook firms focus focused global goals Henry Chesbrough identify implemented important Innocentive innovation process innovation seeker innovation strategy intellectual property internal Intuit investment invitational issues iStockphoto knowledge Kraft Foods LG Electronics MeeGo mobile mobile phone motivation NineSigma Nokia OI effort OI IP strategy OI programme Open Innovation opportunities organization organization’s organizational participants partnership phase platforms potential problem solving Reckitt Benckiser relationship reward risk selection share skills social media solution provider solvers specific Spigit sponsor submit ideas success suppliers Tate & Lyle technology scouting Threadless topics understand Unilever users venture Watchouts