Essentials of Marketing

William D. Perreault (Jr.), Joseph P. Cannon (Assistant professor of marketing), Edmund Jerome McCarthy

McGraw-Hill Education, 2021 - Business & Economics - 768 pages

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--

Bibliographic information

• Title: Essentials of Marketing
• Authors: William D. Perreault (Jr.), Joseph P. Cannon (Assistant professor of marketing), Edmund Jerome McCarthy
• Edition: 17, illustrated
• Publisher: McGraw-Hill Education, 2021
• ISBN: 1260260372, 9781260260373
• Length: 768 pages
• Subjects: Business & Economics / Marketing / General