Adland: Searching for the Meaning of Life on a Branded Planet

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Knopf Doubleday Publishing Group, Sep 15, 2009 - Business & Economics - 288 pages
1 Review
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.


From the Trade Paperback edition.
 

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User Review  - Readership45 - Borders

Great read. Great gift for anyone involved in, a student of, or those interested in advertising and marking. Must read for all marketing/advertising students. Wonderful self deprecating style. Humorous, informative, insight full. Read full review

International Symposium on Standardization of Albumin, Plasma Substitutes, and Plasmapheresis: proceedings of a symposium

User Review  - Not Available - Book Verdict

Advertising veteran Othmer weathered a couple of decades on the creative side of the field before throwing in the portfolio to write this book. Admen are known not only for their creativity but for ... Read full review

Selected pages

Contents

Section 1
3
Section 2
6
Section 3
29
Section 4
49
Section 5
84
Section 6
114
Section 7
123
Section 8
137
Section 9
175
Section 10
201
Section 11
217
Section 12
237
Section 13
275
Section 14
290
Section 15
296
Section 16
317

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About the author (2009)

James P. Othmer is a former creative director at advertising giant Young & Rubicam, and the author of the novels Holy Water and The Futurist
 
www.jamespothmer.com


From the Trade Paperback edition.

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