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The Importance of Being General
The Concept of Corporate Strategy
The Company and Its Social
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ability achievement action activities Adriano Olivetti agerial American Motors amphetamines areas become behavior capability cern choice commitment company's competence competition complex concept conflict contribution corporate strategy course Crown Cork determine diversified economic strategy effective effort enterprise environment environmental evaluation example executive expected firm formal function future generalist goals growth Harvard Business Harvard Business Review Harvard Business School impact implementation important incentives individual industry interest investment lead leader leadership less manufacturer measurement ment Milton Friedman motivation ness nomic objectives operations opportunity orga organization organizational organizational behavior pany performance personal values planning portunity possible practice president problems profit projects purpose return on investment rewards risk role Selznick skills social responsibility society specialists standards strategic alternatives strategic decision structure subordinates successful task technical tegic tion tive