Visual Language for Designers: Principles for Creating Graphics that People Understand

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Rockport Publishers, Jun 1, 2009 - Design - 240 pages
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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.

In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

Includes:

—How to organize graphics for quick perception

—How to direct the eyes to essential information

—How to use visual shorthand for efficient communication

—How to make abstract ideas concrete

—How to best express visual complexity

—How to charge a graphic with energy and emotion

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Visual Language for Designers: Principles for Creating Graphics that People Understand

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E-learning, visual communication, and design consultant Malamed sums up the crux of her book: "poor design is a major reason why information is misinterpreted," and all of the graphic imagery and text ... Read full review

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About the author (2009)

Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant based in the Washington, D.C. area in the fields of e-learning, visual communication, media design, and information design. http://www.malamedconsulting.com

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