Competing on Analytics: The New Science of Winning

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Harvard Business Press, 2007 - Business & Economics - 218 pages
49 Reviews
You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
 

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Review: Competing on Analytics: The New Science of Winning

User Review  - Vadiraj - Goodreads

I always enjoy book with lot of examples. Even though book is at high level but does give you good insight on multiple examples where Analytics is effective Read full review

Review: Competing on Analytics: The New Science of Winning

User Review  - Charles - Goodreads

A great read on the coming growth of Big Data. Not too technical and gives a good understanding on who is leading and the hurdles facing companies and making sense on DATA "Gone Wild" Read full review

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Contents

The Nature of Analytical Competition
3
What Makes an Analytical Competitor?
23
Analytics and Business Performance
41
Competing on Analytics with Internal Processes
57
Competing on Analytics with External Processes
83
Building an Analytic Capability
105
A Road Map to Enhanced Analytical Capabilities
107
Managing Analytical People
131
The Architecture of Business Intelligence
153
The Future of Analytical Competition
175
Notes
187
Index
199
About the Authors
217
Copyright

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About the author (2007)

Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business. Jeanne G. Harris is Executive Research Fellow and Director of Research for the Accenture Institute for High Performance Business.

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