I Is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World

Front Cover
Harper Collins, Feb 8, 2011 - Language Arts & Disciplines - 320 pages
4 Reviews
“Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for Pleasure

For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.
 

What people are saying - Write a review

LibraryThing Review

User Review  - dark_phoenix54 - LibraryThing

I have always tended to think of metaphors as statements like “ran like the wind” or “raven haired”; statements that are obvious comparisons. Geary points out that metaphor goes far deeper in our ... Read full review

LibraryThing Review

User Review  - TamiCPht - LibraryThing

First I would like to thank you for choosing me to be an Early Reviewer of this book. Being a logophile, I am infatuated with words, their meaning and the power that they have. Metaphors are an ... Read full review

Contents

Foreword
1
Metaphor and Etymology
17
Metaphor and Money
29
Metaphor and the Mind
44
Metaphor and Advertising
58
Metaphor and the Brain
76
Metaphor and the Body
94
Metaphor and Politics
112
Metaphor and Science
167
Metaphor and Parables and Proverbs
179
Metaphor and Innovation
197
Metaphor and Psychology
208
Backword
223
Notes
229
Bibliography
259
Index
291

Metaphor and Pleasure
137
Metaphor and Children
152

Other editions - View all

Common terms and phrases

About the author (2011)

James Geary is the author of Geary’s Guide to the World’s Great Aphorists and the New York Times bestseller The World in a Phrase.

Bibliographic information