Mastering Type: The Essential Guide to Typography for Print and Web Design

Front Cover
HOW Books, Jun 13, 2012 - Design - 233 pages
0 Reviews
Good Design, Down to the Letter

Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes.

By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.

Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

001_W1148
14
002_W1148
15
003_W1148
16
004_W1148
17
005_W1148
18
006_W1148
19
007_W1148
20
008_W1148
21
119_W1148
73
120_W1148
74
121_W1148
75
122_W1148
76
123_W1148
77
124_W1148
78
125_W1148
79
126_W1148
80

009_W1148
22
010_W1148
23
011_W1148
24
012_W1148
25
013_W1148
26
014_W1148
27
015_W1148
28
016_W1148
29
017_W1148
30
018_W1148
31
019_W1148
32
020_W1148
33
021_W1148
34
022_W1148
35
023_W1148
36
024_W1148
37
025_W1148
38
026_W1148
39
027_W1148
40
028_W1148
41
029_W1148
42
030_W1148
43
031_W1148
44
032_W1148
45
033_W1148
46
034_W1148
47
035_W1148
48
036_W1148
49
037_W1148
50
038_W1148
51
039_W1148
52
040_W1148
53
041_W1148
54
042_W1148
55
043_W1148
56
044_W1148
57
045_W1148
58
046_W1148
59
047_W1148
60
048_W1148
61
049_W1148
62
050_W1148
63
051_W1148
64
052_W1148
65
053_W1148
66
054_W1148
67
055_W1148
68
056_W1148
69
057_W1148
70
058_W1148
71
059_W1148
72
060_W1148
73
061_W1148
74
062_W1148
75
063_W1148
76
064_W1148
77
065_W1148
78
066_W1148
79
067_W1148
80
068_W1148
81
069_W1148
82
070_W1148
83
071_W1148
84
072_W1148
85
073_W1148
86
074_W1148
87
075_W1148
88
076_W1148
89
077_W1148
90
078_W1148
91
079_W1148
91
080_W1148
91
081_W1148
91
082_W1148
91
083_W1148
91
084_W1148
91
085_W1148
91
086_W1148
91
087_W1148
91
088_W1148
91
089_W1148
91
090_W1148
91
091_W1148
91
092_W1148
91
093_W1148
91
094_W1148
91
095_W1148
91
096_W1148
91
097_W1148
91
098_W1148
91
099_W1148
91
100_W1148
91
101_W1148
91
102_W1148
91
103_W1148
91
104_W1148
91
105_W1148
91
106_W1148
91
107_W1148
91
108_W1148
91
109_W1148
92
110_W1148
93
111_W1148
90
112_W1148
91
113_W1148
92
114_W1148
93
115_W1148
115
116_W1148
70
117_W1148
71
118_W1148
72
127_W1148
81
128_W1148
82
129_W1148
83
130_W1148
84
131_W1148
85
132_W1148
86
133_W1148
87
134_W1148
88
135_W1148
89
136_W1148
90
137_W1148
91
138_W1148
92
139_W1148
93
140_W1148
94
141_W1148
95
142_W1148
96
143_W1148
97
144_W1148
98
145_W1148
99
146_W1148
100
147_W1148
101
148_W1148
102
149_W1148
94
150_W1148
101
151_W1148
102
152_W1148
103
153_W1148
104
154_W1148
105
155_W1148
106
156_W1148
107
157_W1148
108
158_W1148
109
159_W1148
110
160_W1148
111
161_W1148
112
162_W1148
113
163_W1148
114
164_W1148
115
165_W1148
116
166_W1148
117
167_W1148
118
168_W1148
119
169_W1148
120
170_W1148
121
171_W1148
122
172_W1148
123
173_W1148
124
174_W1148
125
175_W1148
126
176_W1148
127
177_W1148
177
178_W1148
98
179_W1148
99
180_W1148
100
181_W1148
101
182_W1148
102
183_W1148
103
184_W1148
104
185_W1148
118
186_W1148
186
187_W1148
133
188_W1148
123
189_W1148
124
190_W1148
125
191_W1148
126
192_W1148
127
193_W1148
128
194_W1148
129
195_W1148
130
196_W1148
131
197_W1148
132
198_W1148
133
199_W1148
134
200_W1148
135
201_W1148
136
202_W1148
137
203_W1148
138
204_W1148
139
205_W1148
140
206_W1148
141
207_W1148
142
208_W1148
143
209_W1148
144
210_W1148
145
211_W1148
146
212_W1148
147
213_W1148
148
214_W1148
149
215_W1148
150
216_W1148
151
217_W1148
152
218_W1148
153
219_W1148
154
220_W1148
155
221_W1148
221
222_W1148
91
223_W1148
92
224_W1148
93
225_W1148
94
226_W1148
95
227_W1148
96
228_W1148
97
229_W1148
98
230_W1148
99
231_W1148
100
232_W1148
202
233_W1148
207
234_W1148
208
Copyright

Other editions - View all

Common terms and phrases

About the author (2012)

Denise Bosler is a graphic designer, illustrator, and professor of communication design at Kutztown University in Pennsylvania. For the last fifteen years, Denise has focused her design work on print collateral, product packaging, and identity. She has produced numerous award-winning logo and packaging designs featuring hand rendered and custom type. For the past eight years, Denise has taught typography and upper level graphic design classes, allowing her to apply her extensive practical knowledge. Her website is bosler.com.

Bibliographic information