The Fourth Network: How Fox Broke the Rules and Reinvented Television

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I.R. Dee, Jan 1, 2004 - Business & Economics - 323 pages
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When Garth Ancier left NBC for the start-up FOX network, NBC head Grant Tinker told Ancier he was making a terrible mistake. "I will never put a fourth column on my schedule board," Ancier recalls Tinker telling him. "There will only be three." Today, fewer than twenty years later, FOX is routinely referred to as one of the "Big Four" television networks while more recent arrivals like UPN, PAX, and the WB strive to be number five. The Australian-born media mogul Rupert Murdoch, Barry Diller, and the many executives who have worked at the FOX network over the years changed the rules of the game. They showed it was possible to build and sustain a fourth American television network through innovations in prime-time shows, sports, children's entertainment, news, and new business models that challenged the assumptions of how the industry operated. Daniel Kimmel's lively account of the FOX story carries the reader from the launch of the ill-fated Joan Rivers Show in 1986 to the challenging media environment of the twenty-first century an environment FOX helped create. The Fourth Network is filled with behind-the-scenes wheeling and dealing, outsized personalities, improbable risk-takers, and the triumphs and disasters that led to such signature television series as The Simpsons, Beverly Hills 90210, The X Files, and America's Most Wanted. For better or worse or perhaps a bit of both the story of the rise of FOX is the story of contemporary American television."

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The fourth network: how Fox broke the rules and reinvented television

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Kimmel, a Boston correspondent for the entertainment industry newspaper Variety, chronicles the turbulent growing pains of FOX television in this new history of FOX's struggle to become the fourth ... Read full review


If I found out he was going to cancel the deal
There will only be three 19851986 77
A brand that most of America knows 19861987 50

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About the author (2004)

Daniel M. Kimmel is the Boston correspondent for Variety and a reviewer of television and film for such publications as the Boston Globe, the Christian Science Monitor, the Boston Herald, and Film Comment. A graduate of the University of Rochester with a law degree, he has also taught film-related courses at Emerson College, Boston University, and Suffolk University. He lives in Brookline, Massachusetts, where he occasionally watches The Simpsons with his wife and daughter.

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