Barron's ESL Guide to American Business English

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Barron's Educational Series, 1998 - Foreign Language Study - 338 pages
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Focused especially to fit the needs of ESL students, this handbook for communicating in business situations describes a wide variety of business writings, and recommends appropriate styles and formats for each. Samples and instruction cover sales and public relations letters, reports and proposals, resumes, job applications, and much more. A section on usage reviews basics of English grammar, emphasizing sentence construction and verb forms. Students of English as a second language who plan to do business in North America can become confused by jargon and formalisms that sometimes invade business correspondence. Author Andrea Geffner's advice to them is to relax and stop worrying about sounding "business-like" or "official." Correct but relaxed English is always preferable. This book will meet the needs of all ESL students--especially those in business schools--but can also serve as a general quick reference guide in any business office.
 

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Contents

AMERlCAN BUSlNESS STYLE
3
LETTER FORMAT
13
Table of Model Letters
15
REQUEST LETTERS
25
REPLlES
33
SOClAL BUSlNESS LETTERS
51
SALES AND PUBLlC RELATlONS LETTERS
61
NEWS RELEASES
71
THE BASlC SENTENCE
153
BUlLDlNG SENTENCES
169
ADVANCED SENTENCE STRUCTURE
177
SUBJECTVERB AGREEMENT
197
VERB FORMS
219
MECHANlCS
247
CULTURE AND CUSTOMS
279
ADDRESSlNG DlGNlTARlES
289

COMPLAlNTS CLAlMS AND ADJUSTMENTS
77
CREDlT AND COLLECTlON LETTERS
89
lNHOUSE CORRESPONDENCE
101
BUSlNESS REPORTS AND PROPOSALS
109
EMPLOYMENT CORRESPONDENCE
129
STATE ABBREVlATlONS
299
USAGE
305
lNDEX
333
Copyright

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About the author (1998)

Geffner is President of ESCO, Inc. in NYC, and former Dean, Taylor Business Institute, New York City.

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