Faith in the Market: Religion and the Rise of Urban Commercial Culture

Front Cover
John Michael Giggie, Diane H. Winston
Rutgers University Press, 2002 - History - 259 pages
0 Reviews
Scholars have long assumed that industrialization and the growth of modern cities signaled a decline of religious practice among urban dwellers - that urban commercial culture weakened traditional religious ties by luring the faithful away from their devotional practice. Spanning many disciplines, the essays in this volume challenge this notion of the "secular city" and examine how members of metropolitan houses of worship invented fresh expressions of religiosity by incorporating consumer goods, popular entertainment, advertising techniques, and marketing into their spiritual lives. Faith in the Market explores phenomena from Salvation Army "slum angels" to the "race movies" of the mid-twentieth century, from Catholic teens' modest dress crusades to Black Muslim artists. The contributors-integrating gender, performance, and material culture studies into their analyses-reveal the many ways in which religious groups actually embraced commercial culture to establish an urban presence. Although the city streets may have proved inhospitable to some forms of religion, many others, including evangelicalism, Catholicism, and Judaism, assumed rich and complex forms as they developed in vital urban centers.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Evangelical Experimentation
5
Two Protestant Visual Culture and the Challenges of Urban
37
Carry Nation and the Selling
57
Four New York the New Babylon? Fundamentalism and
74
Protestant Transformation
91
Politics of Moral Reform in Boston during the 1920s
133
The Nightclub
155
How Catholic Girls Created
177
Black Islam and African American
199
The Kosher Lifestyle and
227
Contributors
247
Copyright

Common terms and phrases

References to this book

All Book Search results »

About the author (2002)

John M. Giggie is Assistant Professor of History at the University of Alabama. He is the co-editor of Faith in the Market: Religion and the Rise of Urban Commercial Culture.

Winston is a Research Fellow at the Center for Media, Culture, and Historyat New York University.

Bibliographic information