Pull: The Power of the Semantic Web to Transform Your Business

Front Cover
Penguin, Dec 31, 2009 - Computers - 288 pages
4 Reviews
The first clear guide to the Semantic Web and its upcoming impact on the business world

Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve?

Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible.

The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting.

Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn:

-Which industries are already ahead.
-Which industries are already dead.
-How to make the power shift from pushing to pulling information.
-How software, hardware, media, and marketing will all change.
-How to plan your own strategy for embracing the semantic web.

We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time.

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LibraryThing Review

User Review  - John_Hardy - LibraryThing

This book has its good bits and its not-so-good bits. It is certainly thought provoking and sparked off all kinds of ideas about what is possible. It is very wide ranging (libraries, the health care ... Read full review

The Pull Economy and The Future of E-commerce

User Review  - Anonymous - Borders

Pull is a succinct roadmap of the web of tomorrow, the web as it should be, with users extracting (“pulling”) what they want, when they want it – instead of having it pushed on them – controlling ... Read full review


The Refrigerator
Building a Home
Owning a Home
Selling a Home
The Power Shift
End of Life

The Semantic Web Acid Test
The Dvorak Key Layout
Owning the Customer
The Power Shift
Critical Mass
Whats Next
The RFID Demonstration Center
Galeria Kaufhof
Standards for Retail
Catalog Synchronization
Master Data Management
The Sticking Point
Whats Next
The Test Pilot
What Exactly Is XBRL?
The Turning Point
The Product Manager
United Technologies
The Power Shift
Whats Next
The Book Industry Consortium
The Publisher
The Small Publisher
The Distributor
The Retailer
The Standards Setter
The Librarian
The Search Engine
The Book of the Future
Sales Tax
Central Metadata Repositories
Linked Data in the Cloud
Names MatterLocations Dont
Science Commons
Digital Birth Certificates
Digital Financial Certificates
Photos and Video
The Semantic Watch
Your Device Mesh
Whats Next
The Personal Data Locker
Card Selectors
Passive Commerce
Wants Reverse Search
Point of Purchase
Tickets and Passes
Vertical Domains
Mass Customization
Apples to Apples
Vertical Search
Text Analytics
Structured Search
Semantic Search
Whats Next
Vendor Relationship Management
Account Portability
Semantic Marketing
The Power Shift
Risks and Creepiness
Whats Next
What Is an Ontology?
Ontologies at Work
Business Rules
Business Intelligence
Knowledge Management
The Semantic Dashboard
The Work Ontology
WebScale Ontologies
One Ontology to Rule Them All?
Whats Next
Semantics Versus Syntax
Semantic Regulation
Semantic Knowledge Models for Law
Digital Signatures
The Story of Creative Commons
Whats Next
Doctor Push
The Rise of the EPatient
Health Blogging
Power Tagging
Individualized Medicine
Patient Privacy
Whats Next
The FairTax
The Simplification Movement
The Performance Business Model
Listings and Bias
The Performance Social Network?
The Net Promoter Score
The Computerless Computer Company
Performance Money
Two Key Questions
The Performance Labor Market
Whats Next?
Business Strategy First Technology Second
Starter Projects
The Open City
The Bottom Billion
Lose the Silo Mentality
Build in Autonomy
PublicPrivate Partnerships
One Big Step

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About the author (2009)

DAVID SIEGEL is Dean of the Faculty of Social Sciences and a professor in the Department of Political Science at Brock University.

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