The Global Business Environment: An IntroductionConsiders international business as a multifaceted, global activity rather than as the exploitation of markets by a single country, usually the USA. Chapters include extracts from popular business analyses to help students relate public information to business opportunity. |
Contents
HISTORICAL AND ECONOMIC BACKGROUND | 1 |
The Global Scene and the Challenges Ahead | 14 |
The rise and fall of the communist bloc | 22 |
Copyright | |
14 other sections not shown
Common terms and phrases
accounting African agreements agricultural American attitudes barriers Britain British capital capitalist chapter competition coun culture currency customers debtor countries domestic East European economic Economist EFTA employees enterprises especially Europe European Community example export factors foreign direct investment foreign firms foreign investment free trade area GATT Germany global important increase India Indonesia industrialized countries instance institutions international business international firms international trade involved Iran Japan Japanese Japanese companies Japanese management keiretsu labour LDCs less developed countries loans major management style manufacturing ment million multinational companies negotiations newly industrialized countries OECD OPEC operations organizations percent policies political practices problems profit programmes protectionism protectionist quality circles quotas reforms relationships sector senior skills social socialist South Korea Soviet Union structure subsidiaries tariffs Tayeb Third World tion United United Kingdom values Western workers World Bank