Made in Japan: Akio Morita and Sony
New American Library, 1988 - Business & Economics - 343 pages
Sony is one of the most powerful and respected multinational corporations in the world, and Akio Morita is its outspoken chairman. From his global perspective, Morita provides an informative and highly entertaining look at how Japanese business really works.
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We had to adapt our operations and our products to the European market in
order to be successful there. In many countries, such as in Scandinavia and in
Belgium and France, we at first appointed manufacturers, technically competitors,
to be ...
because our products looked and sounded different from the European models.
Also, European TV has different standards, and in the early sixties, before the
PAL system was made a standard, there were four different standards, so we had
reluctance in America and in Europe. Only Philips and a couple of other firms
were interested. Philips seemed to be in a hurry and moved into the consumer
market with a machine that was not right for home use, I felt, and they were not ...
What people are saying - Write a review
LibraryThing ReviewUser Review - Awdhesh - LibraryThing
This is one of the best book, I have ever read. People who are interested in History, Management or to understand the cultural difference between East and West, will all enjoy the book. Engineers would find it quite inspiring. Highly recommended. Read full review
Made in Japan: Akio Morita and SonyUser Review - Not Available - Book Verdict
This volume provides a biography of the legendary co-founder and chairman of the Sony Corporation, Akio Morita. Beginning in the waning days of World War II and spanning to the present, Morita deftly ... Read full review