Art and Advertising

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I.B.Tauris, Jul 22, 2005 - Art - 198 pages
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Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.
 

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Contents

lntroduction
5
Art lnvades and Appropriates
29
From Capitalist Realism to Surrealism and back again
53
From the Abject to the Sublime
75
Both Sides Now
97
Wieden+Kennedy and Nike Advertising
115
The Art of Branding and the Branding of Art
133
Conclusion
157
Bibliography
183
lndex
195
Copyright

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References to this book

Art and Laughter
Sheri Klein
Limited preview - 2007
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About the author (2005)

Joan Gibbons is a Senior Lecturer at The University of Central England in Birmingham.

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