Art and Advertising
Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.
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Absolut aesthetic AlDS ambient American approaches arenas art and advertising art world artists artworks avant-garde Barbara Kruger Beck's Benetton advertisement billboard bottle Burgin Capitalist Realism Carson celebrity Chapter Charles Saatchi cigarette cliche colour commercial commodity consumer advertising consumer culture consumerism contemporary art context conventional Courtesy created creative critical cultural capital David Kirby developed Docklands example exhibition Felix Felix Gonzales-Torres film forms Gallery Gonzales-Torres graphic design Holzer instance issues Jeff Koons Jenny Holzer Kaye's Koons's lbid Levine ln effect lndeed London magazine mass media narrative Nauman neon Nike Nike advertising notion objects painting photograph piece play political Pop Art popular culture posters postmodern practices production Pure Gold relationship between art representation Saatchi seen sexual Shock of Reality Silk Cut social sort spaces strategies subject matter sublime subliminal Surrealism Tony Kaye Toscani Tracey Emin undermined University Press viewer visual Warhol Wieden+Kennedy York young British artists