Driving from Japan: Japanese Cars in America
This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.
Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
What people are saying - Write a review
We haven't found any reviews in the usual places.
America Builds an Industry
Americas WideOpen Market
The Rise of Japan
Toyota First on Shore
A Legend in Its TimeToyotas Rise to the Top
Datsuns Debut Los Angeles 1958
Lost and Found From Datsun to Nissan
Subaru and Suzuki Stake Their Claim
Isuzu and Mitsubishi Captive No More
Advantage Japan Environment Embargo and Excellence
This Yacht Is Sinking Detroit Flounders
If You Cant BeatEm JapaneseAmerican Tieins
The New American Automotive Community
American Labor JapaneseStyle
The Return of the Unequal Treaties U S Japan Trade
Other editions - View all
Accord Acura advertising Amer American automakers American market automakers automobile automotive Big Three Camry Car and Driver car's Celica Chevrolet Chrysler Civic company's Consumer Guide Consumer Reports Corolla Corona courtesy Datsun dealers dealership Detroit drive Eiji Toyoda engine equipment export fact five-speed Flammang Ford Ford's four-cylinder four-door four-speed four-wheel-drive front-wheel-drive ft-lb of torque fuel economy hatchback Honda Motor Company horsepower Ibid Imported Cars inches Isuzu Japan Japanese automakers Japanese cars lacocca later luxury magazine manufacturers Mazda million Mitsubishi Motor Company Motor Corporation Motor Sales Archives Motor Trend motorcycle Nissan Motor offered optional passenger car percent plant Prelude production rear Road Test sedan sell Sentra Soichiro Honda sold speed sports car steering Subaru success suspension Suzuki tion Toyo Kogyo Toyota Motor Company Toyota Motor Sales trade transmission trucks turbo United vehicles wagon wheelbase wheels workers