Driving from Japan: Japanese Cars in America

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McFarland, Jan 1, 2005 - Transportation - 310 pages
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This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.
Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
 

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Contents

Introduction
1
America Builds an Industry
5
Americas WideOpen Market
16
The Rise of Japan
25
Toyota First on Shore
37
A Legend in Its TimeToyotas Rise to the Top
54
Datsuns Debut Los Angeles 1958
72
Lost and Found From Datsun to Nissan
86
Subaru and Suzuki Stake Their Claim
156
Isuzu and Mitsubishi Captive No More
178
Advantage Japan Environment Embargo and Excellence
195
This Yacht Is Sinking Detroit Flounders
208
If You Cant BeatEm JapaneseAmerican Tieins
220
The New American Automotive Community
232
American Labor JapaneseStyle
242
The Return of the Unequal Treaties U S Japan Trade
254

Hondas American Dream
106
Hondas American Dream Part Two
118
Mazda Makes Its Mark
137
Chapter Notes
277
Index
297
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