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advertising American appearance arches architect architectural Armet & Davis atmosphere attract Automat automobile became began Big Boy brick building built Burger King cafeteria California canopy carhops cars ceiling chain restaurants Chock Full o'Nuts coffee shops color company's counter customers Dairy Queen decor Denny's diners dining area dining room dinnerhouse drive-ins drive-thru early eating established esthetic exterior facade fast-food chains fast-food restaurants floor franchised front Fuddruckers glass Googie hamburger Hardee's Harvey highway Horn & Hardart Howard Johnson's ice cream inside installed interior Kentucky Fried Kentucky Fried Chicken kitchen Kroc Lautner look lunch lunchroom mansard McDonald brothers McDonald's menu metal Mexican modern neon opened operated orange outlets parking Pig Stand Pizza prototype pylon rectangular restaurant industry Restaurant magazine restaurant's restauranteurs roadside roof seating self-service served shapes Steak stools structural style surfaces Taco Bell tile Toddle House visual walls Wendy's White Castle White Tower