Google Analytics 2.0
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in "Google Analytics 2.0," such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.
BONUS Each copy of "Google Analytics 2.0" includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card, you can attract new customers to your website on Google's dime.
What people are saying - Write a review
Review: Google AnalyticsUser Review - Peter Lewicki - Goodreads
It does the trick to help you learn what goes on behind the scenes when people visit your blog or website. Google Analytics is pretty easy to use if you start clicking around and seeing what the ... Read full review
Review: Google AnalyticsUser Review - Brad Felix - Goodreads
I skimmed this book as it appears to be outdated. While some of the core concepts remain unchanged, the Google Analytics UX has changed so much as to make the step-by-step instructions included in this book irrelevant. Read full review
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