Google Analytics 2.0Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime. |
Contents
Why Analytics? | 3 |
Analytics and AWStats | 9 |
Yes More AWStats | 23 |
Part Two Setting Up Google Analytics | 45 |
The Settings Dashboard | 59 |
Filtering Your Data | 73 |
Using Analytics Goals | 103 |
AdWords Integration | 113 |
Browser Capabilities | 203 |
Network Properties | 213 |
User Defined | 219 |
Traffic Sources | 225 |
AdWords | 239 |
Additional Traffic Reports | 247 |
Content Overview | 259 |
Goals | 279 |
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Common terms and phrases
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