Google Analytics 2.0Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime. |
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Contents
Why Analytics? | 3 |
Analytics and AWStats | 9 |
Yes More AWStats | 23 |
Part Two Setting Up Google Analytics | 45 |
The Settings Dashboard | 59 |
Filtering Your Data | 73 |
Using Analytics Goals | 103 |
AdWords Integration | 113 |
Browser Capabilities | 203 |
Network Properties | 213 |
User Defined | 219 |
Traffic Sources | 225 |
AdWords | 239 |
Additional Traffic Reports | 247 |
Content Overview | 259 |
Goals | 279 |
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Common terms and phrases
absolute unique visitors AdSense advanced filter advertising AdWords campaigns Analytics Settings average AWStats bounce browser button Chapter choose cookies cost per click create dashboard date ranges default delete digits domain drop-down menu e-commerce e-mail Emporia State University example funnel goal conversions goal value Google account Google AdWords Google Analytics 2.0 Google Analytics account Google’s Internet IP address keyword look lookup table Map Overlay means metrics month navigation newsletter number of visits operating system option percent RegEx Regular Expressions report shows returning visitors robots.txt script search engine Search Engine Marketing server shown in Figure site’s SkateFic SkateFic.com specific spiders tell there’s thing Traffic Sources users View Reports web server webmaster Website Profiles what’s wildcards you’re you’ve
Bibliographic information
| Title | Google Analytics 2.0 |
| Authors | Jerri L. Ledford, Mary E. Tyler |
| Edition | 2 |
| Publisher | John Wiley & Sons, 2009 |
| ISBN | 0470549424, 9780470549421 |
| Length | 336 pages |
| Subjects | › › Computers / Internet / General |
| Export Citation | BiBTeX EndNote RefMan |