Hooked: How to Build Habit-Forming Products

Nir Eyal

Penguin Canada, 4 בנוב׳ 2014 - 256 עמודים

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

מה אומרים אנשים

LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that.

LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that.

מידע על המחבר

NIR EYAL spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psycology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psycology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

מידע ביבליוגרפי

• כותרת: Hooked: How to Build Habit-Forming Products
• מאת: Nir Eyal
• הוצאה: Penguin Canada, 2014
• ISBN: 014319352X, 9780143193524
• אורך: 256 עמודים