Book Commissioning and Acquisition
Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
In this new edition, Davies concentrates on the essential skills of commissioning, as well as other editorial challenges such as handling new lists following mergers and takeovers, and the demands of digital technology. New case-studies have been added which illustrate the commercial and practical problems that editors must address in today's complex and demanding marketplace.
This book remains the one text that editors must have by their side throughout their careers.
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The route to becoming an editor
Structure of the book
One size fits all?
How to choose what to publish
How authors select publishers
How editors select authors
Liaison with marketing
Dealing with inappropriate behaviour
Context for choosing
True commissioning work
Evaluating books and projects
The publishing list
Seeking advice from colleagues
Working with agents
Intuition versus facts
Committing projects for publication
The written submission
Profit and loss account
Accuracy in length and delivery
Common areas of misjudgement
From contract to delivery
System for the progress chasing
Providing appropriate author support
Planning ahead for delivery date
Conflict between authors
Conflict between author and editor
Dealing with unsatisfactory writing
Managing the publication process
Explaining the publication process to the author
Examination of typescripts
Liaison with subeditorial and production
Strategic and financial aspects of list building
Frontlist versus backlist
Dominating the market
Problem areas in list development
Developing and maintaining a list
Developing an established list
Developing a list as a competitive tool
Neglecting the backlist
Putting books out of print
Teamwork and professional ethics
Working with authors
An impossible job?
Inheriting other editors lists
Fear of failure
The best job?
A future for the book?
The example of CD Roms
Other editions - View all
advance advisers agent ahead art therapy backlist become blurb book's bookshop budget buyer CD Rom chapter co-publications commissioning competitive competitors consumer books publisher contract copies course deal delivery date demand departments direct marketing edition example expected feel frontlist give going gross profit ideas inevitably investment involved jacket design Jilly Cooper judgement keep kind list building literary agent look loss account manager manuscript marketing colleagues numismatics particular plans prepared print run production costs profes professional profit and loss progress chasing projects promotion proposal publication day publication process publishing house readers readership Remember reprint reps require revenue royalty sales conference schedule sector sell senior series editor simply slippage sometimes specialist publishing sub-editorial sub-rights subsidiary rights successful talk textbook things tion titles typescript understanding writer's block writing