The Four Steps to the Epiphany: Successful Strategies for Products that Win

Steven Blank

Lulu Enterprises Incorporated, 2003 - 281 pages

Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

What people are saying

User Review -

For a first-time entrepreneur, reading "Four Steps to the Epiphany" is like getting sucker-punched in the chest, but in the best possible way. Steve Blank rounds up all of those questions that you've had floating around in your mind but were too afraid to ask, illustrates why failure to answer these questions means failure for your business, and shows you a clear path towards answering these questions and growing your company.
I wish that I had gotten my hands on this book about 12 months ago because it would have made the process of starting a company a lot less hectic. Moving forward, this book is going to serve as an invaluable "How To" and roadmap as we begin to make our first sales and start hiring employees.
All that being said, perhaps this book is not one to read cover-to-cover. There is so much information in here that my head almost exploded every 5 pages. Trying to go through it all at once is just information overload. I think the real value of this book will be as a reference manual that I can come back to it and look at the relevant sections when the company reaches certain stages.
An incredibly insightful book and a must-have for any startup. 

User Review -

grozna knjiga za brat: slabo izbrana terminologija, precej odvecnega dolgovezenja in ponavljanja, obupno oblikovanje, ogromno tiskarskih napak, grozne ilustracije... kljub vsemu temu pa tudi sam vidim nekaj zelo dobrih insightov. in skoraj razumem, zakaj je "lean startup" tako popularna sola podjetnistva. biblija tega gibanja je namrec. prav ta knjiga.
rekel bi, da je povsem dovolj prebrati povzetke. ampak glede na stevilo blog-sized clankov, ki jih clovek vsak dan prebere, je verjetno treba posvetiti tistih ~10 ur za 200-stransko knjigo, ce hoces, da se te kaj prime.
ce ravno zaganjate startup, jo preberite. v nasprotnem primeru raje berite blog Startup Lessons Learned ali pa pocakajte na kaksnega bolj pisateljsko nadarjenega evangelista gibanja... 

Bibliographic information

• Title: The Four Steps to the Epiphany: Successful Strategies for Products that Win
• Author: Steven Blank
• Publisher: Lulu Enterprises Incorporated, 2003
• ISBN: 1411601726, 9781411601727
• Length: 281 pages