The Four Steps to the Epiphany: Successful Strategies for Products that Win
Lulu Enterprises Incorporated, 2003 - 281 pages
Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
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Review: The Four Steps to the Epiphany: Successful Strategies for Products That WinUser Review - Anwen Garston - Goodreads
This is probably the most practical business book I've ever read. Definitely useful for anyone who wants to start up a new business. Read full review
Review: The Four Steps to the Epiphany: Successful Strategies for Products That WinUser Review - Jeff - Goodreads
A must-read if you're going to start an organization or business. Some takeaways: * In the early stages of start-up, focusing on 'execution' will put you out of business. Instead, you need a 'learning ... Read full review