I'm Feeling Lucky: The Confessions of Google Employee Number 59

Front Cover
HMH, Jul 12, 2011 - Business & Economics - 432 pages
A marketing director’s story of working at a startup called Google in the early days of the tech boom: “Vivid inside stories . . . Engrossing” (Ken Auletta).
 
Douglas Edwards wasn’t an engineer or a twentysomething fresh out of school when he received a job offer from a small but growing search engine company at the tail end of the 1990s. But founders Larry Page and Sergey Brin needed staff to develop the brand identity of their brainchild, and Edwards fit the bill with his journalistic background at the San Jose Mercury News, the newspaper of Silicon Valley.
 
It was a change of pace for Edwards, to say the least, and put him in a unique position to interact with and observe the staff as Google began its rocket ride to the top. In entertaining, self-deprecating style, he tells his story of participating in this moment of business and technology history, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes the idiosyncratic Page and Brin, the evolution of the famously nonhierarchical structure in which every employee finds a problem to tackle and works independently, the races to develop and implement each new feature, and the many ideas that never came to pass. I’m Feeling Lucky reveals what it’s like to be “indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time” (Seth Godin, author of Linchpin).
 
“An affectionate, compulsively readable recounting of the early years (1999–2005) of Google . . . This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados.” —Publishers Weekly, starred review
 
“Edwards recounts Google’s stumbles and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale.” —Ken Auletta, author of Greed and Glory on Wall Street
 
“Funny, revealing, and instructive, with an insider’s perspective I hadn’t seen anywhere before. I thought I had followed the Google story closely, but I realized how much I’d missed after reading—and enjoying—this book.” —James Fallows, author of China Airborne
 

What people are saying - Write a review

User ratings

5 stars
2
4 stars
5
3 stars
2
2 stars
0
1 star
1

LibraryThing Review

User Review  - being_b - LibraryThing

Interesting stuff. However, I hated how there would be all this grim foreshadowing every few chapters that would... peter out into nothing. Truly an irritating stylistic tic. Read full review

LibraryThing Review

User Review  - HadriantheBlind - LibraryThing

An interesting insider's look at Google. The author does not have much of a technology background (he is older than the majority of the staff, and in marketing), so he does have a true 'outsider's ... Read full review

Contents

You Are One of Us
1
Google Grows and Finds Its Voice
153
Where We Stand
243
Can This Really Be the End?
375
Timeline of Google Events
391
Glossary
394
Acknowledgments
399
Index
402
Back Flap
417
Back Cover
418
Spine
419
Copyright

Other editions - View all

Common terms and phrases

About the author (2011)

Doug Edwards was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company’s communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.

Bibliographic information