Shopping in Ancient Rome: The Retail Trade in the Late Republic and the Principate
Shopping in Ancient Rome provides the first comprehensive account of the retail network of this ancient city, an area of commerce that has been largely neglected in previous studies. Given the remarkable concentration of consumers in ancient Rome, the vast majority of which were entirely reliant on the market for survival, a functioning retail trade was vital to the survival of Rome in the late Republic and the Principate. In this volume Holleran provides the first systematic account of Rome's retail sector through a comprehensive analysis of the literary, legal, epigraphic, and archaeological evidence together with wide-ranging and innovative comparative studies of the distributive trades. Investigating the diverse means by which goods were sold to consumers in the city, and the critical relationship between retail and broader environmental factors, Holleran places Roman retail trade firmly within the wider context of its urban economy. In considering the roles played by shops, workshops, markets, fairs, auctions, street sellers, and ambulant vendors in the distribution of goods to the inhabitants of the city, the volume sheds new light on the experience of living in the ancient city and explores the retail trade of Rome in its totality.
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aediles amphorae ancient ancient Rome Andreau antiquity appears Apul archaeological architectural argues bar counter bars building centre century BC cloth commercial complex consumers consumption craftsmen customers demand depicted distribution economic elite evidence example excavated fish fixed shops Forum Boarium freeborn freedmen function hawkers horrea identified indicates inscription institores insulae late Republic linked literary located LTUR luxury macella macellum manufactured Marble Plan Mart meat mercatus Monte Testaccio Monteix nundinae Ostia particular Peña perhaps periodic markets Petr Plaut Plin Pompeii popinae Porta Porta Capena Porta Trigemina Porticus probably production purchase refer retail system retail trade Rodríguez Almeida rooms Ruyt Saepta Scheidel second century sellers selling sesterces Similarly slaves social sold space stalls street traders structure Suet suggests surviving tabernae term Tiber tion urban Velabrum Via Sacra Vicus Vicus Tuscus Wallace-Hadrill wealthy wholesale wine workers workshops