I'm One: 21st Century Mods

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Prestel, 2009 - Photography - 160 pages
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The Mod subculture has always been about working-class

aspiration with an obsessive attention to style and detailthe

right haircuts, shoes, records, shirts, wheelsto live and look

impeccably neat, no matter what one's background. From

Alfie, The Beatles and The Who, to Paul Weller, Duffy, and The

Rifles, the smart and urbane look is revived again and again as

each generation rediscovers what it means to be a Mod. Today

across Britain the lifestyle is still going strong, and it is lovingly

recorded here by photographer Horst Friedrichs. His passion

for everything Mod extends from high-end fashion accessories

to an appreciation of the subculture itselfendless dance

parties, Vespa rides, and a pared down way of life that is best

defined as "clean living under difficult circumstances." This rare collection of stunning images provides a sensitive portrayal of Britain's Mod community from the past decade and a unique insight into the diversity of the contemporary Mod scene.

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