Retailing

Front Cover
Prentice Hall, 1997 - Business & Economics - 884 pages
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This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.

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Contents

Retail Overview
2
The Competitive Behavior of Retail
38
Retail Formats that Utilize Merchandise
46
Copyright

26 other sections not shown

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