Nation of Rebels: Why Counterculture Became Consumer Culture

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Harper Collins, Dec 14, 2004 - Social Science - 368 pages
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In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.


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NATION OF REBELS: Why Counter Culture Became Consumer Culture

User Review  - Jane Doe - Kirkus

Charting the counterculture from its hippie beatification in the '60s, the authors demonstrate how both it and succeeding variations, however punkish or nerdish, have been routinely subsumed into the ... Read full review

Nation of rebels: why counterculture became consumer culture

User Review  - Not Available - Book Verdict

The central argument of this provocative broadside is that leftist cultural critics and alternative-lifestyle participants decry mass consumerism--even as they participate in, and perhaps drive, the ... Read full review


part i
Freud Goes to California 36
Pop psychology and the irrepressible id Authoritarian personality dis
Extreme Rebellion 135
part ii
Uniforms and Uniformity 161
CocaColonization 221
Levittown and the modern suburb The benefits of standardization
Thank YouIndia 252
Spaceship Earth 286

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About the author (2004)

Joseph Heath is an associate professor in the department of philosophy at the University of Toronto. He is the author of Communicative Action and Rational Choice and The Efficient Society, a Maclean’s and Globe and Mail bestseller,which was also selected as one of the best books of 2001 by the Globe and Mail.

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