Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want

Front Cover
Morgan James Publishing, Mar 15, 2016 - Business & Economics - 386 pages
0 Reviews
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

THE NEW GREEN SOCIALLY CONSCIOUS MARKETING MINDSET
39
GREEN BUSINESS GREEN MARKETING
107
GETTING NOTICED IN THE NOISE AND CLUTTER HANDSON WITH COOPERATIVE PEOPLECENTERED MARKETING
191
USING YOUR BUSINESS TO CREATE A BETTER WORLD
231
Resources
329
Copyright

Other editions - View all

Common terms and phrases

About the author (2016)

Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United’s Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies.

Award-winning author of nine previous books including the long-running category bestseller "Guerrilla Marketing Goes Green", Shel Horowitz helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate change. His consulting, writing, and speaking practice has spread to six continents so far. Shel has braided together careers as both an activist and a marketer since the 1970s; he’s especially proud of starting a successful movement to save the Mount Holyoke Range in Massachusetts.

Bibliographic information