Persuasion: Reception and Responsibility

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Wadsworth/Thomson Learning, 2001 - Persuasion (Psychology). - 395 pages
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This text aims to help students become consumers of persuasion. It presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway - as they exemplify and teach critical theories of persuasion. Its focuses on language and critical thinking are combined with readability and verbal and visual examples of persuasion in action. Woven throughout this framework, coverage of persuasion theory, research, and ethics is consistently and repeatedly tied back to the theme of the book - developing students to be critical consumers of all forms of persuasion.

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Preface Chapter
Persuasion in Todays World
Ethics and Personal Character

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About the author (2001)

Dr. Charles Larson received his Ph.D. from the University of Minnesota. He began teaching at Northern Illinois University in 1968 and continued in that position full time until May 2000. He then taught on part-time Emeritus status until 2002. In 2001, Dr. Larson and a former student started a full-service advertising agency, where Dr. Larson now devotes his full time when he's not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group and a choir.

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