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Principle OneKeep Sentences Short
Principle TwoPrefer the Simple to the Complex
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able abstract active asked attention audience average become beginning called cent clear close communication complex consider copy count course dictionary difficulty direct easy editor effect English example executive experience expression factors facts fail familiar Fog Index give hand hard idea important industry interest keep language lead learned length less letter look magazines material meaning mind necessary never newspaper once organization pension person picturable piece prefer present principles prose questions readability reader reading relations result rules sentence short simple steel story style talk technical tell tests thing thought tion trying turn understand usually variety verbs words writing written wrote