The Technique of Clear Writing |
Contents
PART | 3 |
Principle OneKeep Sentences Short | 43 |
Principle TwoPrefer the Simple to the Complex | 59 |
Copyright | |
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20 words able abstrac active verbs Alvin Smith asked Atlantic Monthly audience average sentence length best-selling big words business writing cent communication complex concrete copy count dictionary easy reading easy-reading range editor editorial writer employees English Ernest Hemingway Ernie Pyle example executive experience factors facts familiar words Fog Index foggy Gettysburg Address give grammar hand hard reading idea industry jargon keep language lawyer letter long sentences long words magazines meaning ment newspaper number of words organization paper pension person picturable piece POLYSYLLABLES principles prose pulp magazines reader Reader's Digest reading difficulty reading level Robert Gunning sample Saturday Evening Post Simple sentence speech steel story strong verbs style syllables talk technical technical writer tell tences tests thought tion trying understand variety vocabulary Wall Street Journal writ written word wrote yardstick