Politics on Display: Yard Signs and the Politicization of Social Spaces
Oxford University Press, Apr 5, 2019 - Political Science - 192 pages
Political yard signs are one of the most ubiquitous and conspicuous features of American political campaigns, yet they have received relatively little attention as a form of political communication or participation. In Politics on Display, Todd Makse, Scott L. Minkoff, and Anand E. Sokhey tackle this phenomenon to craft a larger argument about the politics of identity and space in contemporary America. Documenting political life in two suburban communities and a major metropolitan area, they use an unprecedented research design that leverages street-level observation of the placement of yard signs and neighborhood-specific survey research that delves into the attitudes, behavior, and social networks of residents. The authors then integrate these data into a geo-database that also includes demographic and election data. Supplemented by nationally-representative data sources, the book brings together insights from political communication, political psychology, and political geography. Against a backdrop of conflict and division, this book advances a new understanding of how citizens experience campaigns, why many still insist on airing their views in public, and what happens when social spaces become political spaces.
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analyses ArcGIS Barack Obama behavior CCES Celeste Chapter clustering test collected by authors consistent conversations Data collected decision to display Democratic signs discussion disjoint clustering display a sign displayers and non-displayers displaying a yard down-ballot signs effects of signs efficacy election emotional reactions evidence factors form of participation Franklin County households Huckfeldt indicate interactions Interpolation Map John McCain joint clustering Kilroy Labor Day lag lengths less Logistic Regression look McCain signs Mitt Romney models motivations Nearest Neighbor number of signs Obama signs observed AMD one’s Ordered Logit participatory partisan party people’s perceptions Political Engagement political participation politics on display precincts predictors presidential candidate presidential signs put their politics reported Republican signs research sites residents Romney same-party sample sign displayers sign displaying sign prevalence social media social space Stivers studies survey data Table turnout U.S. House U.S. Senate Upper Arlington values variables voters voting yard sign wars