The Hidden Persuaders |
Contents
THE DEPTH APPROACH | 1 |
PERSUADING US AS CONSUMERS | 9 |
THE TROUBLE WITH PEOPLE | 11 |
Copyright | |
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added Advertising Age advertising agency Advertising Research Foundation American appeal become beer began behavior brand buyer called campaign candidates cent Cheskin Chicago cigarette client color commercials concluded consumer David Riesman Democrats depth approach depth interview depth probing Dichter director Edward Weiss Eisenhower emotional engineering Ernest Dichter executive explained fact feel felt firm Giovanni Martinelli girl impulse industry interest James Vicary Journal look magazine major makers manipulators margarine merchandisers messages mid-fifties moral motiva motivation research motivational analysts package person persuaders picture pointed political President probers problem prune psychographic psychological psychologists public relations public-relations reassurance reported Republican selling social engineers Social Research social scientists strategy subconscious subliminal sumers symbol talk techniques tests Tide tion trend University Weiss Whitaker and Baxter women words