Marketing for Architects and Designers

Harold Linton, Laura Clary, Steven Rost

W. W. Norton & Company, Apr 26, 2005 - Architecture - 152 pages

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.

The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.

Contents

• Preface: 7
• Print Communications: 31
• Advertising Media: 57
• Materials for Seminars Lecturers Interviews: 70
• Special Events and Unique Approaches: 86
• Office Portfolios and Books: 103
• Further Reading: 145

Popular passages

Page 150 - A + U Publishing Co., Ltd., 1986 "Helmut Jahn 1982-1992," A + U Publishing Co., Ltd., 1992 "Hotel Kempinski...

About the author

Harold Linton is the director of the School of Art at George Mason University and former assistant dean of architecture at the College of Architecture and Design at Lawrence Technological University in Southfield, Michigan. As acting professor of design in 1997 at the University of Art and Design (UIAH) in Helsinki, Finland, he was cofounder of the first Masters of Arts program in color design in Europe, and he created new courses in portfolio design at UIAH and lectured at the School of Architecture, Royal Institute of Technology in Stockholm, Sweden. A graduate of Syracuse and Yale University, Linton has written extensively on color, visual communications, architecture, and design. His own artwork is in the collection of numerous galleries and museums and in public and private collections throughout the United States and abroad. He has lectured at more than one hundred colleges, universities, and professional design organizations in the United States and abroad. Laura Clary is on the faculty at Lawrence Technological University, Southfield, Michigan. Steven Rost is on the faculty at Lawrence Technological University, Southfield, Michigan.

Bibliographic information

• Title: Marketing for Architects and Designers
• Authors: Harold Linton, Laura Clary, Steven Rost
• Edition: illustrated
• Publisher: W. W. Norton & Company, 2005
• ISBN: 0393731006, 9780393731002
• Length: 152 pages
• Subjects: Architecture / General; Architecture / Individual Architects & Firms / General; Architecture / Professional Practice; Business & Economics / General; Business & Economics / Marketing / Research