Cengage Learning, Mar 21, 2011 - Business & Economics - 368 pages
Created through a student-tested, faculty-approved review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
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