The Dynamics of Fashion

Front Cover
Bloomsbury Publishing USA, Feb 22, 2018 - Business & Economics - 440 pages

For fashion students who want to be both in the now and in the know!

The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos.

New to this Edition
~ Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing
~ Revised 'For Review' and 'For Discussion' questions, new terms added to Trade Talk, and expanded Glossary
~ More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business
~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends

The Dynamics of Fashion, 5th Edition STUDIO
~ Study smarter with self-quizzes featuring scored results and personalized study tips
~ Review concepts with flashcards of terms and definitions and image identification
~ Branch out with links to curated online multi-media resources that bring chapter concepts to life
~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501324079.

 

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Contents

UNIT
1
The Changing World of Fashion
3
NEW FASHIONS TAkE HOLD
7
NEW PROSPERITY
13
The Nature of Fashion
27
Components of Fashion
33
The Intangibles of Fashion
41
For Discussion
47
Organization and Operation of the Industry
197
Merchandising and Marketing
204
Childrens and Teens Apparel
209
History of the Childrens Apparel Industry
211
The Role of Fashion in Childrens Wear
213
Industry Trends
219
The Other Producers
225
The Regional Marts
231

The Environment of Fashion
49
Population
53
The Movement of Fashion
67
14
76
Athletes
81
19
83
The Business of Fashion
87
Government Regulation of Business
90
The Designers Role
96
Industry Trends
98
The Materials of Fashion
105
UNIT
106
Organization and Operation
112
Merchandising and Marketing
118
Summary
126
Leather and Fur
129
Merchandising and Marketing
133
Organization and Operation
141
UNIT THREE
149
The Producers of Apparel
151
UnIt FIve
153
The Product Development Process
155
Industry Practices
163
Advanced Technologies and Strategies
167
For Discussion
173
Global Womens Apparel
175
Mens Apparel
191
Mens and Childrens Underwear
233
Accessories
243
Foreign Fashion Markets
256
Market Weeks and Trade Shows 265 For Discussion 291
266
Beauty
269
Gabrielle Union Having a Good Hair Day 272 Organization and Operation of the Industry 273 A Global Business 273 The Main Categories 274 Priv...
291
Home Fashions
293
to Entrepreneurs
298
The Markets for Fashion
313
Fashion Retailing
335
21
340
Forms of Ownership 341 Sole Proprietors 341 Chain Organizations 341 Leased Departments 342 Franchises 342 Other Types of Fashion Retailers To...
343
22
350
Discounters Are Leading Fifty Years of Retail Revolution 352 Lifestyle Retail Centers 354 Resort Retailing 354 Carts and Kiosks 354 Temporary and...
355
28
356
Supporting Services
359
Careers in Fashion
361
Advertising Publicity and Public Relations
367
For Review
375
147
388
359
403
149
405
103
406
236
411
160
413
117
414
Copyright

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Common terms and phrases

About the author (2018)

Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years.

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.

Bibliographic information