The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right

Debbie Weil

Portfolio, 2006 - Business & Economics - 218 pages

The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution

So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not!

Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.

At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog that’s boring or deceptive is worse than none at all.

In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as:
• How much time will it take?
• What about the legal risks?
• Who in my company should blog?
• What are the best corporate blogs out there?

In an informal, provocative style and without technical jargon, Weil explains how to create a blog that’s engaging, smart, and likely to grow an audience.

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

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Blogging has become not just fashionable but mandatory in today�s business world, but some managers have taken to it more readily than others. Here are two approaches to the subject. Weil ...

Contents

• Top Twenty Questions About: 1
• A Quick Romp Through: 23
• Confronting Fear of Blogging: 37

About the author

Debbie Weil is a popular speaker, marketing consultant, and publisher of the award- winning e-newsletter WordBiz Report, which has 15,000 subscribers. She has appeared in print and on television numerous times to explain how successful corporate blogging really works.

Bibliographic information

• Title: The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right
• Author: Debbie Weil
• Edition: illustrated
• Publisher: Portfolio, 2006
• Original from: the University of Michigan
• Digitized: Jan 12, 2010
• ISBN: 1591841259, 9781591841258
• Length: 218 pages
• Subjects: Business & Economics / Business Communication / General; Business & Economics / E-Commerce / Internet Marketing