The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right
The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution
So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not!
Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.
At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog that’s boring or deceptive is worse than none at all.
In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as:
In an informal, provocative style and without technical jargon, Weil explains how to create a blog that’s engaging, smart, and likely to grow an audience.
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Blogging has become not just fashionable but mandatory in today├ƒ┬»├‚┬┐├‚┬Żs business world, but some managers have taken to it more readily than others. Here are two approaches to the subject. Weil ... Read full review
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A Quick Romp Through
Confronting Fear of Blogging
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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get ...
No preview available - 2009