Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment

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McGraw Hill Professional, Jun 22, 2012 - Business & Economics - 304 pages
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The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.

Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

 

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Contents

INTRODUCTION
1
DAY ZEROHOTELOWEEN
13
WEDNESDAY PREVIEW
24
THURSDAY LIFTOFF
63
FRIDAY ESCAPE VELOCITY
105
SATURDAY PEAK GEEK
152
SUNDAY TO INFINITY AND BEYOND
189
JUST WAIT TILL NEXT YEAR
247
ENDNOTES
277
ACKNOWLEDGMENTS
298
INDEX
302
Copyright

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About the author (2012)

Rob Salkowitz is cofounder and Principal Consultant for the Seattle-based communications firm MediaPlant, LLC. He is the author of Young World Rising and Generation Blend and teaches in the Digital Media program at the University of Washington.

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