Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment
The Comic-Con phenomenon—and what it means for your business
The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.
Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.
Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
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Review: Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of EntertainmentUser Review - Leslie (Working for the Mandroid) - Goodreads
It's sad how outdated this book already is three years after publication, but there are still some good insights. Some of the more biographical aspects were a little much. I wanted more analysis and less about the author and his friends. Read full review
Review: Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of EntertainmentUser Review - Rachel - Goodreads
I think it says something about a book that one reads it three years after publication and the book already feels like it is on the edge of being out-dated. Granted, I've attended San Diego Comic Con ... Read full review