Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

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Springer Science & Business Media, Apr 17, 2008 - Business & Economics - 344 pages
19 Reviews
'Why Popcorn Costs So Much at the Movies, and Other Pricing Puzzles' seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with '9' (as in $2.99 or $179) to why ink cartridges can cost as much as printers to why stores use sales, coupons, and rebates. Along the way, economist Richard McKenzie explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. Professor McKenzie also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have caused starvation among millions of people around the world and have given rise to the deforestation of rainforests in Malaysia and Indonesia. How can this be? If you think you already have an answer, read on. The solutions to these and other such pricing puzzles are more sophisticated and surprising than you likely now think.
 

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Review: Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

User Review  - Lectus - Goodreads

Am I really dumb or this guy explains things in a very difficult way. For instance, I read the section about the shortage of water in California and, from my understanding, there's no such shortage ... Read full review

Review: Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

User Review  - Petko Bossakov - Goodreads

This is a nice book for anyone interested in pricing, but its style is a bit unusual. Not quite light enough for popular science, yet not quite dense and structured enough to be a textbook. (Actually ... Read full review

Contents

PRICE AND THE LAW OF UNINTENDED CONSEQUENCES
PRICING LEMONS VIEWS AND UNIVERSITY HOUSING
WHY SALES
WHY POPCORN COSTS SO MUCH AT THE MOVIES
WHY SO MANY COUPONS
WHY SOME GOODS ARE FREE
FREE PRINTERS AND PRICEY INK CARTRIDGES
WHY MOVIE TICKET PRICES ARE ALL THE SAME
WHY SO MANY PRICES END WITH 9
THE ECONOMICS OF MANUFACTURERS REBATES
THE PSYCHOLOGY AND EVOLUTIONARY BIOLOGY OF MANUFACTURERS REBATES
THE QUESTION OF QUEUES
WHY MEN EARN MORE ON AVERAGE THAN WOMENAND ALWAYS WILL
BIBLIOGRAPHY
Subject Index
Copyright

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About the author (2008)

Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. He has written a number of books on economic policy, most notably the Microsoft antitrust case in the United States. His latest book, In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) challenges the theoretical foundations of antitrust law and enforcement. His commentaries have appeared in national and major regional newspapers in the United States, and he produced an award-winning documentary film, Homecoming: The Forgotten World of America's Orphanages, that has aired across the country on public television. Richard McKenzie is a frequent columnist for Wall Street Journal.

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