True to Yourself: Leading a Values-Based Business

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Berrett-Koehler Publishers, Jun 19, 2006 - Business & Economics - 171 pages
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How do you build the kind of company you've always wanted to work in—one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures—meeting payroll, battling competition, keeping customers and investors happy—are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

Drawing on insightful interviews with seventy-five forward-thinking leaders and his own extensive experiences as an entrepreneurial leader, Mark Albion details five critical leadership practices:

Turn your values into value
Walk toward the talk
Communicate with care
Facilitate personal growth
Collaborate for greater impact

True to Yourself shows how successful businesspeople have put these practices into action, and it provides hands-on exercises to help you integrate them into your own business. This trusted guide will help you avoid mistakes while making your job easier, your company more successful, and your life more fulfilling.

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Transparency Sustainability and Responsibility
Competence Compassion and Commitment
3 Turn Your Values into Value
4 Walk Toward the Talk
5 Communicate with Care
6 Facilitate Personal Growth
7 Collaborate for Greater Impact
Leadership Is Learning
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About the author (2006)

Mark Albion is a social entrepreneur who has cofounded seven organizations, including Net Impact, an international network of MBA students and professionals committed to using the power of business to create a better world. He wrote the "New York Times" business bestseller "Making a Life, Making a Living", based on his twelve-year-old monthly Making a Life e-newsletter, which is read in eighty-seven countries.

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