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BODY AND SOUL: Profits with Principles--the Amazing Success Story of Anita Roddick and The Body Shop

Editorial Review - Kirkus - Jane Doe

In case the title fails to warn you, this is a somewhat unfocused inspirational corporate history by the entrepreneurial cult heroine who founded the wildly remunerative ``environmentally conscious'' cosmetics company called The Body Shop. What the book doesn't tell you: anything about the financial or marketing nuts and bolts of how Roddick turned one little provincial English store into a ... Read full review


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