The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
THE NEW LAW OF MARKETING
“The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.”
“Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.”
“Persuasion has given way to sharing, and marketing will never be the same.”
”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.”
“This book provides a framework and compelling examples for creating the next generation of cultureleading brands.”
ABOUT THE BOOK:
Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers!
The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.
Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.
In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:
This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives.
You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.
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LibraryThing ReviewUser Review - GShuk - LibraryThing
Great book on marketing’s move from interruption to permission to meaning. He explains why the old way is becoming less and less successful. Marketing with meaning on the other hand is changing the ... Read full review
Consumers are becoming desensitized to traditional marketing methods and are demanding more value from brands. Marketing is now becoming part of the value proposition and this book provides great case examples and strategic clarity to how brands can provide similar value to their customers. A great read!