Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

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Thomas Nelson, Sep 26, 2011 - Business & Economics - 304 pages
4 Reviews

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?

Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.

In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking


What people are saying - Write a review

User Review  - Marketing Twins - Randy V. - Christianbook.com

This is really an amazing little book - such an easy read (John Jantsch style), yet PACKED with incredibly practical and simple marketing information for small business. I love hearing John's ... Read full review

User Review - Flag as inappropriate

Just what I needed
The book takes the reader through the complete process of creating the ideal marketing plan. It makes you think the basic messages, find your ideal and make it all work for the business- and it all can be applied to almost every type of business out there.

Selected pages


On the subject of Marketing Integrity
Discover Your Core Marketing Message
Wake Up the Senses with an Image
Create Products and Services
Produce Marketing Materials That Educate
A Web Site That Works Day and Night
Get Your Entire Team Involved in Marketing
Direct Mail Is an Ideal Target Medium
Earned Media Attention and Expert Status
Ramp Up a Systematic Referral Machine
Automate Your Marketing with
Turn Prospects into Clients and Clients into
Getting on a Roll
Bring Your Plans to Life with
Duct Tape Marketing Small Business


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About the author (2011)

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

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