books.google.com - In 1954 Leon Festinger, a brilliant young experimental social psychologist in the process of outlining a new theory of human behavior - the theory of cognitive dissonance - and his colleagues infiltrated a cult who believed the end of the world was only months away. How would these people feel when their...https://books.google.com/books/about/When_Prophecy_Fails.html?id=pknuAAAAMAAJ&utm_source=gb-gplus-shareWhen Prophecy Fails