Entry Strategies for International MarketsSage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. |
Contents
Designing Entry Strategies for International | 22 |
Factors Influencing the Choice of the Entry Mode | 28 |
Dynamics of Entry Mode Decisions | 35 |
Copyright | |
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acquisition adaptation advantages advertising agers American analysis behavior branch/subsidiary Bridgestone Business Week buyers candidate product cash flows Chapter company's competitive competitors contract costs coun Countertrade country managers country markets culture direct export distributor domestic entry decisions entry mode entry pricing entry strategies European export entry factors firms foreign target market franchising gross domestic product home country host government Ikea important international business international company international market entry investment entry investor Japan Japanese joint venture kets licensing venture licensor managers need manufacturer market entry strategies marketing effort marketing mix marketing plan ment multinational enterprise system negotiations net present value operations pany parent company patent percent planning period policies political risk pragmatic rule pricing strategy prod product lines profit contribution promotion prospective requires revenues screening segmentation target country ternational tion tional trade trademarks transfer U.S. companies U.S. exports United variance